Google Page rank

Let us see first, how Google describes page rank

Page Rank – It is an algorithm which rates the web pages by considering 500 million variables and 2 billion Terms. We believe only the important pages will receive a higher page rank and appear at the top of search results.

It has created some excitation about the page rank and its updating. How important is that , whether it is necessary, and how it has been assigned. But the real fact may be different.

The most important one for the business is the traffic for the site. Even if the traffic has been better for a site, the page rank has been low. And for some sites the traffic is at the worst and the page rank has been better. So it tells that the page rank will give your webpage to appear on the top of search results i.e. it is an algorithm that Google maintains to arrange web pages in search results.

The page rank is not going to help us with the reach and traffic. And the visitors to the site too won’t consider page rank since most of them don’t know about it except SEO and site developers. Then why people still giving importance to page rank. According to my view the site owners want that extra traffic they get from Google search results so they try to get the higher page rank from that they get higher placement in search results.